about project
This project concerned the creation and rebranding of the current solutions used by the RAGU restaurant. In addition to the projects intended for printing, we were entrusted with a task related to the design and implementation of dedicated GIF animations for the purpose of marking the restaurant in Instagram social media. The entire project was confined to the session of the premises, its elements and the daily work of employees. This project is an example of a comprehensive approach to our activities in a wide range of various types of creations.
about ragu
RAGU is a Polish restaurant located in the city of Wroclaw in the city center. It is the only such place in the area and specializes primarily in serving Italian food with a loose, characteristic style, individually developed. They call themselves a Pasta Workshop because their products (pasta) are made on the spot, so customers always receive a fresh, delicious dish. They also boast of using mainly Italian products imported from proven and best sellers.
vouchers
The first task related to cooperation with RAGU was to create dedicated vouchers for the needs of various competitions, tasks and games. And also with the option to buy them as a gift. Vouchers have the atmosphere of a restaurant, they are modern, prepared with the tone of voice brand in mind. And they also duplicate previously created branding elements.
stickers
Designing a sticker pack for RAGU was a completely new project for the owners of this venue. In the same way as they run their premises and all communication, they wanted to show on these stickers, while advertising their most important and recognizable attributes - unique dishes, the way of serving, their character. This is what prompted us to design such types of stickers that illustrate the best dishes, showing their difference, but together they create an original collection. Sophisticated, funny slogans, colorful atmosphere, this is how we feel this restaurant.
business card
When it comes to printable designs, the next one is the last one and concerns the classic business card choice. As we struggle with Wrocław gastronomy, we learn more and more about this business and we are richer in the knowledge that in this industry, having a business card, especially when acquiring new, natural suppliers from other countries, is something necessary. That is why we have made sure that the business card reflects the character of the restaurant, while maintaining its legibility and stimulating the interest of people receiving it.
instastory gifs
Animated GIF files are very popular in today's social media and instant messaging era. Also as those used as stickers in the Instagram app. While working in a different restaurant, we managed to prepare dedicated animations that quickly gained recognition and were noticed by the owners of the RAGU restaurant. The process of preparing such animations is a real challenge, because we had to prepare a professional video session in which we recorded individual dishes, their movement, appearance and character. We managed to do all this with the indescribable help of other people - Izabela Obidowska and Mateusz Bogacki, who were also marked in this project. Izabela was responsible for the craftsmanship, the final appearance of the dish and details, while Mateusz was one of the recorders and a specialist in the field of hardware session management. Gito Gajto served as an idea, brief, script, general course of the session and subsequent post-production.
backstage
All our activities with this restaurant have also been documented in the form of backstage, i.e. we not only show the raw result, but also the fact that we can play with tasks, we can empathize with them and provide the client with a good atmosphere in which he will also feel important and able to participate in the entire process. Our backstage also shows that there are many people and factors behind the whole project. However, we are here to be able to do better and better things. Thanks for your attention!
